Full-Path Planning: From First Enquiry To Loyal Client
A systematic review of your customer engagement pathway to help you sell more profitably.
With optional first-draft writing service
Cost and Price recommendations included
For first-time process development
Or upgrading revision
This approach follows the sequence of steps a prospect might experience.
We’ll recommend ways to improve the choice of messages in your client-attracting process, and explain why.
We can also draft new versions for you to ease decision-making.
Our aim is to make sure that every step is as attractive to your Ideal Customer as possible, and that there are no gaps in the process that would leave a prospect stopped and stranded forever.
And if we can also find ways to reduce your costs, or help you raise your prices, we will recommend them for discussion.
1. Website Performance
Which ways could you tune your content to tempt more Ideal Clients to read and click?
2. Early Explanations
Do you help people find you and then transition easily from enquiry to request?
3. First Response
Does your first response to enquiry build trust and encourage conversation?
4. Product Offerings
Is it easy for people enquiring to know which services to ask about?
5. Explaining Prices
Could you do more to ensure customers understand the great value you provide?
6. Offer to Meet
Are there ways you could improve your offer to increase uptake and later agreement?
Do your premises and décor reflect your value message to Ideal Clients?
8. Engagement Process
Could you improve your 'contracting' process to increase its success rate?
9. Buying Assistance
Are your staff trained to help clients when they want reassurance before agreeing?
10. Welcoming Process
Could you improve client satisfaction and retention through your initial greeting stage?
10. Easy Payment
What could you do to avoid cash-flow problems arising from this end of the relationship?
12. Customer Satisfaction
How can you prevent social media rants, gain referrals and get good reviews?
This is a place to start if you want to gain more clients through your website:
1. Website speed - to impress Google and visitors: a mathematical indication from Google
2. Google rank - to be seen by people searching: a visual count
3. Google entry - to invite visitors: an examination of the description Google displays
4. First welcome - to impress visitors and encourage them to engage with you:
checking your Uniqueness, Intelligibility, Distractions, Relevance, General Impressions
5. Invitation - to make contact by click or call: checking your Homepage and Contact page
This confidential report is written clearly, honestly and bluntly to be as valuable as possible for you.
If we find good points that need no improvement, we sill say so. If we find problems, we get to the point.